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Around 50 people showed up to take a dip in Lake Wissota at the New Year's Day Polar Plunge at the Wissota View near Chippewa Falls, Wisconsin. (ABOVE)Heather Lauer (left) and her mother Diane Miller work up the crowd for encouragement before they dive into the cold water.

(ABOVE LEFT)Two of the last to jump in were Doug Devine (left) and Larry Licht, both from Bruce, who were wearing New Year's Eve hats from the night before. They said they didn't want the night to end and so decided to wear the hats when they toke the plunge. (ABOVE RIGHT)Per Forsbert from Fall Creek, reacts to the cold water as he reappears after jumping. (BELOW LEFT)Mike King of Eau Claire belly flops into the cold water. (BELOW RIGHT)Four year Alexis Munroe keeps warm, all bundled up atop her father Jim, as she watches others get cold.